“As you [Fern] are aware we have received a lot of positive feedback from our promotional items.  Every year you surprise and delight me with the latest and greatest promotional items, always ensuring that these items accommodate my budget.  I appreciate the services that Logo Central provides; but more importantly I appreciate the fact that you believe, as I do, that you’re only as good as the people you hire.  You reaffirm the fact that excellence means doing a common thing in an uncommon way.  Keep up the good work.”